Here’s Why Video Advertising Is Superior to Print Advertising

Print advertising has long been the go-to advertising method, yielding many iconic ads across a myriad of brands. However, advertising changes all the time. New channels arise regularly for marketers to take advantage of, and as they do, conventional channels like print and direct mail have begun to take a back seat.

While a good mix of advertising channels is essential to any well-rounded marketing plan, video advertising has emerged as the most compelling form of content.

Videos Convey the Most Information Possible in the Smallest Amount of Time

Videos are unique and valuable in that they can deliver information quickly and in a highly engaging way. In the time it takes for a customer to read and understand a print advertisement, a video can present ten times the information.

Videos inform the customer about your brand, demonstrate your brand’s value, allow the customer to see how your products fit into their lives and make a clear call to action — all in an efficient, easily digestible way for the consumer.

Videos Convey the Most Information Possible in the Smallest Amount of Time

Eye-Catching

Screens are hard to disregard, and video is far more engaging than stills. Even panning and zooming effects on still content allow to immediately grab the attention of the customers. Imagine what impact a creative and well-made video could have on your customers.

Build a Stronger Connection with Your Audience

Videos provide rare insight into your brand. You have the unique opportunity to show your customers your brand’s personality, attitude, and core values in a wholly immersive way. In the same way that audience members form relationships with characters on a TV show, featuring spokespersons or even business owners in your videos allows the customer to draw personal connections, and gives them something memorable about your brand on which to latch onto.

Build a Stronger Connection with Your Audience

Social Media Advertising and Video Advertising go Hand in Hand

Print media can’t possibly engage with its audience the same way social media can. With the increasing dominance of social media, it’s more important than ever for brands to advertise on these platforms. According to Cisco, 79% of the world’s mobile data traffic will be video by 2022. The most popular platforms have seen a two digits yearly increase in the number of videos that are shared and viewed on their sites, demonstrating the prevalence of this medium.

Cost Effective Content Creation

Video content can be re-used, or re-edited to fit different advertising needs without spending the extra money you would if you had to change a print campaign.

Cost Effective Content Creation

If videos are creative and well made, you can provoke a much larger response than static ads, and that’s one of the most significant advantages of film over static advertising. Video allows you to tap into consumer emotions, provoking a response that will influence their opinions and choices.